With the rapid economic development, people’s living standards et cetera cultural living standards become been greatly improved. Their function is no longer confined to the pursuit of goods, begun to focus more on the mental and visual satisfaction. As a result, the packaging design has become the new darling of the era, it is not just a strategy for safeguard of goods, transport goods, and more to become the new market a means of marketing and media. Packaging for products put on a gorgeous jacket, “clothes” beauty and ugliness directly with the sales of the product has, inevitably clear contact, but also stimulate consumer desire to buy, but also become a ferocity competition in the market the most powerful means of competition.
1.cosmetic packaging design
The cosmetics market is a a never decline of market cosmetics packaging design innovation is also rising. In the early 20th century, cosmetics packaging design style influenced by the Art Nouveau movement. The one hand, the cosmetics packaging is always with the new design fashion changes, and in some way associated with the high-end. Another reason is that many competitive brand new products to the market every year, and constantly update their design style. Perfume packaging, brand design reflects the style of the times, and deeply marked by the stamp of the Art Nouveau movement. 1950s, cosmetics material malleable plastic packaging plastic material, offering outline to the endless creativity, for innovation to the vast world of plastic squeeze bottle For consumers, to them alongside great satisfaction, is the shape of a combination regarding squeezable, make the product a success. The beginning of the 21st century, with the growing world economy, the continual emergence of new technologies, tempered glass, handout process, sandblasting process, painting process for cosmetics packaging containers brought a more beautiful shape. Cosmetic packaging design have higher requirements, all things considered, enjoy good prospects in plastic packaging.
2.classification of female cosmetics packaging
Female cosmetics packaging types in different styles and variety, the classification of a number of their product’s features can be divided into: washing, skin care, voluptuous three categories. Washing class cleanser, shower gel, shampoo, assistance sanitizer and other personal hygiene supplies. Skin care body lotion, sunlight cream, night cream, sunscreen, moisturizer, essence and other basic cosmetics. Cosmetology
The class is the foundation cream, whitening cream, imbue equipment series. Each type from cosmetic packaging different attributes, so they focus on the design is different. General cleaning products designs further text more eye-catching, witty colors: skin worry products, the design will have to focus its attractive elegant fashion, reliable soft colors; beauty class will enjoy to give the product unique features and brilliant colors. Competitive market, must be given to innovation, the valiantness to break, in order to achieve the visual impact, and to occupy a seat in the market
3.Integration of design elements
Soul of the cosmetics industry is innovative, first to highlight personalized packaging, such as Slim Makeup Palette is one example, it may be 1800 all-round open, transparent and simple within the products at a glance. Hang box can afsluiting placed on a mascara brush alternative pencil, there is a design slim can put a lipstick, a pencil and duality lip gloss. HCTPackaging show a different make-up box, combined with a sense of transparency and a new letter structure. Producers choose to show the four letters of the product name Sexy transparent style box, each literatim into the contrary colors from lip gloss, followed by a choice of colors, gives the impression of a different color, color is often packaged in the field of cosmetics represents restorative grade, for the crowd, and efficacy.
Such as white since the main color of the packaging is the main effect in whitening listlessness as the main body regarding the most understudy of the high-end quality Water Series, gold, silver, purple, is mostly successful women pursue. Therefore, the choice of colors is to decide whether the produk is successfully sold the key. The final stylized of the packaging of cosmetics need both protection cleverly useful and decorative. The most representative of its own brand logo to go to be able to melioration promote the brand and increase brand awareness.
4.female cosmetics packaging design ensuing trends
Women cosmetics packaging technology and process trends: protective, functional and decorative “Three in One” is the future direction of development of cosmetic packaging. And products, green, environmentally friendly packaging materials will be the grand choice of regulation of the future of cosmetic packaging materials. Continue to blossom new materials and processing technology, the hot pursuit of a new shape, has been the focus of the industry in the incident of cosmetic packaging container. The cosmetics packaging advocating aeruginous wave. According to reports, the ensuing saving loaded cosmetics resolution occupy a considerable market, green wave is by no means only reflected in the natural sore materials added, and will also be reflected in the development and design of the packaging material.